For the last couple of days I've been posting some Richard Branson videos. The reason for this is I've been trying to stress for once the importance of learning from the best of the best and more specifically the power of branding. You should treat yourself like a brand. Branding is just not for business people. Carry yourself as a brand. My brand is Adrian Adrello Inc. You brand is your name as well. How do you carry yourself? How does the world view your brand? It's 2011 and it's all about personal branding. What do you want the world to know your brand by? Richard Branson is arguably the ultimate entrepreneur and much of his success is devoted to himself as he has developed his own brand which is Richard Branson. There's a reason why he undertakes on all these adventures as it is to strengthen his personal brand. Look at any successful person and you will feel a special appeal coming from them and that is the power of branding.
Believe me, this may not strike you as being too important, however it is vital. Start carrying yourself as a brand today! Here are some examples of successful people who have mastered personal branding (IE. Richard Branson, 50 Cent, Beyonce, Lady Gaga, Donald Trump, Barack Obama, Kanye West, P Diddy, Gary Vaynerchuk, Kobe Bryant). All these people are successful in their own right and much of their success is due to the power in which they have branded themselves. Branding is not just for musicians or business people, it is for EVERYONE and whether you like it or not you are a brand and it is vital that the world views your brand as the best that it can possibly be!
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